AWS re:Invent 2021: Few new services suggest AWS is maturing (in a good way)

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To wit … when was the last time that AWS did not announce at least one new database at re: Invent? Taming the AWS complexity beast Its terrific that AWS didnt “dive deeper” into product expansion, but AWS likewise didnt do much to start organizing its chaotic mess of 200-plus services. Amazon Web Services CEO Adam Selipsky delivers a keynote address throughout the AWS re: Invent 2021 conference at The Venetian Las Vegas in Las Vegas, Nevada.
Image: Noah Berger/Getty Images for Amazon Web Services.
AWS loves stating that its customer consumed, and, in my experience working there, this is mostly real. Its equally real, at least from what Ive seen, that clients are emphatically, unequivocally not asking AWS to roll its own service for every item category understood to humankind. However what consumers are asking AWS to do is to understand its Byzantine range of services. Forrester expert Boris Evelson recommended that AWS must “lead with resolving service problems,” to which dbInsight principal Tony Baer responded, “An initial step would be putting the pieces together instead of requiring clients to do it.” AWS didnt really say much about service synthesis at re: Invent 2021. The closest it came was throughout Selipskys keynote, in which he talked a bit about vertical options: “Over the previous couple of years, weve developed abstractions or higher-level services that make it even easier and much more accessible for individuals to take in the cloud and communicate with AWS throughout a wide variety of markets, from health care, where weve introduced targeted services like Amazon Health Lake to monetary services or production or automobile.” He went on to speak about AWS Automotive as an example, and announced a financial services-focused partnership with Goldman Sachs to construct a finance-oriented cloud. He then concluded, “Were going to continue to construct more of these abstractions on top of our existing foundational services, teaming up with market leaders on new offerings or constructing brand-new applications.” All for the good. SEE: Beyond the migration: Accenture and AWS expand collaboration to support continuous cloud innovation ( TechRepublic) As I heard somebody state at re: Invent 2021 this week, “I like to think we are beginning to rationalize more than we are continuing to produce.” It ends up that such “justification” is every bit as ingenious and perhaps more crucial at this stage of the companys existence. Enterprises not only wish to find out how to utilize the best of AWS native services, but they also need to pair them with their existing facilities, which is why AWS Mainframe Modernization was the extremely first product that Selipsky attended to and potentially the most important thing discussed during all of re: Invent 2021 (the Graviton3 chips excepted, possibly). Yes, mainframes. Impossibly dull, however likewise a long-lasting anchor holding business back from modernizing. As the individuals running mainframes age out of the labor force, AWS is tossing these business a lifeline, assisting them embrace a future constructed into the cloud. Its a positive, customer-centric approach. Less so are the 200-plus services that clients are made to learn. In reaction to Selipskys statement that “YES! [Consumers] require all of these services,” Duckbill expert and bête noire for AWS, Corey Quinn, wrote: “I ensure you, while AWS needs to use them all, YOU do not require to collect them all as if they were Pokémon, dear reader.” Disclosure: I utilized to work for AWS and now work for MongoDB, however the views revealed herein are mine alone..

This is not to suggest that AWS engineers are sitting around, lazily taking pleasure in the spoils of years of service launches. As Gartner analyst Lydia Leong worried, “Were primarily past the days when a #reinvent would come with a load of brand-new major services. No, its not that AWS isnt “innovating on consumers behalf,” as they like to state, but that the type of development has actually altered.

Taming the AWS complexity monster Its fantastic that AWS didnt “dive much deeper” into item proliferation, however AWS also didnt do much to begin organizing its disorderly mess of 200-plus services. Amazon Web Services CEO Adam Selipsky delivers a keynote address throughout the AWS re: Invent 2021 conference at The Venetian Las Vegas in Las Vegas, Nevada.
Its equally real, at least from what Ive seen, that customers are emphatically, unequivocally not asking AWS to roll its own service for every item classification known to humankind. What clients are asking AWS to do is to make sense of its Byzantine variety of services. AWS didnt really state much about service synthesis at re: Invent 2021.


Commentary: AWS didnt fill re: Invent 2021 with new item announcements. Rather, AWS appears to be trying to help clients make much better use of what they already have.

Participants walk through an exposition hall during AWS re: Invent 2021, a conference hosted by Amazon Web Services, at The Venetian Las Vegas in Las Vegas, Nevada.
Image: Noah Berger/Getty Images for Amazon Web Services
Thats a courteous way of saying Selipsky didnt announce much. This might be the finest indication that AWS is growing up. A new kind of innovation for AWS

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