Winter Olympics puts brands under pressure over rights abuses in China

Winter Olympics puts brands under pressure over rights abuses in China


Brand names such as Coca-Cola, Airbnb and Visa have paid millions to sponsor the Winter Games, which began Friday in Beijing. In doing so, rights groups state they are endorsing human rights infractions, including the detention of countless Uighur Muslims.

The Winter Olympics lasts for simply 17 days, the spotlight on companies that run in this region may tarnish their track record well into the future, said Palazzo. “The long-lasting risks are related to the presence of business in China,” he says. United States snowboard company Burton created the uniforms for the United States Olympic snowboard group and anticipates to expand existing operations in Xinjiang as China ends up being one of the worlds largest winter sports destinations.

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The Winter Olympics lasts for simply 17 days, the spotlight on business that operate in this area may stain their track record well into the future, stated Palazzo. “The long-term risks are related to the existence of business in China,” he says. United States snowboard company Burton designed the uniforms for the United States Olympic snowboard team and expects to broaden existing operations in Xinjiang as China becomes one of the worlds biggest winter sports destinations. In a move that looks set to cost it millions of dollars, The Womens Tennis Association (WTA) has actually suspended all matches in China in 2022 until the Chinese federal government validates Pengs security and devotes to examining her claims.It is uncommon to see an organisation, federal government or corporation take such a hard line against the Chinese government, but in an interview with CNN, WTA Chairman Steve Simon described the concern as a case of “best and incorrect”. Palazzo states more business might have to believe this method in the future.

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