Why do evergreen groups like to come to Singapore?

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Why do evergreen groups like to come to Singapore?

Echoing this sentiment, a 2007 Taipei Times article pointed out that the Danish group had “untouched” popularity in Asia because it “avoids messy rhythms or loops that get in the way of a memorable melody and verse-like song structure.” emotionally effective chorus-verse. “.

The band’s lead singer, Jascha Richter, said that because they come from a non-English speaking country, their lyrics are “pretty easy for non-English speakers to understand.” Many of their fans are also learning English, and the group’s songs are sold as MP3 downloads with lyric sheets, the article added.

However, when their records were released in England, they were told their lyrics were “too naive”, revealed guitarist Mikkel Lentz. But this “simplicity” which makes it difficult for them to be heard in Europe and the United States is perhaps “one of the secrets of our success” in Asia, where the group plays a different set list for concerts.

“In Europe, it’s faster. They want to panic, jump and dance. In Asia, you can really feel the tradition of karaoke by being passionate about music. We play, they sing,” he told the Taipei Times.

I suspect this winning formula applies to recently reunited Norwegian group M2M too, whose Asian fanbase has since flooded their social media accounts begging for a return of concerts in their country. Clearly, we haven’t forgotten the beloved duo – nor the lyrics to their perennial bangers Mirror Mirror, Pretty Boy, Don’t Say You Love Me, The Day You Went Away… You get the point.

So I have no doubt that branding Singapore as a premier concert destination is a strong entertainment and economic strategy to attract these yesteryear bands. Failing that, it seems that nostalgia always sells.

But to me, there is a more fundamental driving force behind the return of these groups to the region. It stems from our innate interest in karaoke and an equally instinctive understanding of what constitutes the perfect KTV song, which creates a reverence that shapes the culture of those groups whose songs we have memorized.

But the more ingrained this enduring attraction is, the more inexplicable it becomes. Ultimately, you can’t really pinpoint how or why it started – but you can always tell when a group has it.

Some would say it’s an intuition.

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