Los Angeles, California – PRP Group, a Hawke Media company, and K20 Connect have announced a strategic partnership to provide a comprehensive range of communications solutions aimed at addressing the challenges facing educational institutions. This collaboration will address critical issues such as increasing enrollment, reducing chronic absenteeism rates, and improving teacher recruitment efforts.
By combining PRP Group’s award-winning public relations and marketing expertise for the education sector with K20 Connect’s high-level educational leadership and communications strategies, the partnership offers a comprehensive suite of services designed to improve educational outcomes.
“The challenges school districts face today, from declining enrollment due to school choice to the expiration of ESSER funding, require new strategic approaches to district-level communications,” he said. said Jacob Hanson, Managing Director of PRP Group. “This partnership allows us to identify opportunities for improvement and exploration and provide guidance to leaders as they evaluate and refine their overall communications strategy to empower their brand, share their message and strengthen their community as they They are working to increase enrollment, reduce absenteeism and improve their communications strategy. recruitment of teachers.
At the heart of this partnership is Strategic Communications Assessment, which allows districts to evaluate and refine their brand, messaging and overall communications strategies. Additional services include educational strategy, governance, executive coaching and educational marketing. PRP Group provides comprehensive support through public relations strategy and content, crisis communications, media relations and media coaching, each designed to guide clients through the unique challenges of the education sector .
“At a time when educational institutions are facing unprecedented challenges, our partnership with PRP Group is not only timely: it is essential,” said Dr. Kecia Ray, founder and CEO of K20 Connect. “By leveraging innovative communications strategies, we empower schools to engage their communities, increase enrollment and attract the best teachers, ensuring every student has access to a quality education. »
Addressing key school district challenges
For district leaders:
School districts are facing declining enrollment and increased absenteeism, issues that directly impact their budgets and overall operations. This situation is compounded by the expiration of federal ESSER funding and the growing influence of school choice legislation, which allows students and their funding to follow them to competing schools. The strategic communications assessment service provided through this partnership gives district leaders a clear path to strengthen their brand, refine their message and more effectively engage their communities.
For K-20 and Edtech education providers:
The partnership also provides strategic support to education providers facing budget constraints in districts. Sellers can no longer rely on the marketing tactics of the past and must differentiate themselves in a competitive market. The combined expertise of PRP Group and K20 Connect provides education providers with in-depth market research, strategic communications and targeted public relations services that help them reach the right audience at the right time.
To learn more about how we can support your organization, please visit us online. www.prp.group/connect-with-us.
About PRP Group
PRP Group, a Hawke Media company, is a leading public relations, marketing intelligence and strategic communications firm serving the preschool and higher education markets for over 20 years. A multi-year winner of the EdTech Digest EdTech Leadership Awards and Edvocate Awards for Best EdTech PR Firm, we specialize exclusively in education and have worked with hundreds of businesses, organizations, and nonprofits non-profit, from the biggest names on the market to the biggest. growing startups – to create compelling stories for their specific educational audiences. PRP Group offers a variety of media relations and communications services for regional, national and educational media; crisis communications planning and management; and marketing intelligence. Everything we do is built around powerful, influential storytelling, authentic relationships, and a deep understanding of how to influence education buyers. Learn more about PRP.group
About K20 Connect
K20 Connect, led by Dr. Kecia Ray, is a women-owned consulting firm specializing in providing strategic communications, change management and market research services to school districts and education providers. Drawing on Dr. Ray’s experience as a former superintendent and educational leader, K20 Connect helps districts and businesses address the complex challenges of modern education with personalized, impactful solutions. For more information, visit www.K20connect.com.
