Merry Hill has announced that leading streetwear retailer Footasylum has launched its expanded store at the centre, tripling its size.
By combining its existing unit with adjacent space, Footasylum has expanded its presence in Merry Hill from 3,000 to 10,000 square feet. The expanded store introduces innovative features, including a mobile payment system that speeds up checkout, new digital screens and refreshed equipment. out. Visitors can also enjoy an expanded selection of products across categories, including the addition of women’s clothing from popular brands like Nike and Adidas, as well as exclusive brands like Forena and Dripmade.
Footasylum adds further diversity to Merry Hill’s sport and athleisure offering, joining established retailers like Shoezone, which was recently renewed at the destination, with a recommitment allowing the brand to continue to offer its selection of high quality shoes at affordable prices.
Alistair Winning, asset manager at CBRE’s Sovereign Centros, on behalf of Merry Hill, commented: “Merry Hill is a center where brands not only succeed, but thrive, as evidenced by the expansion of Footasylum. This year we have reached record levels of investment in the brand, with Footasylum now among dozens of big names who have both committed and recommitted to the destination, demonstrating the transformation and catchment power of Merry Hill.
Shannon Osman, Head of Retail at Footasylum, said: “We are delighted to announce the opening of our newly expanded Footasylum store in Merry Hill. Over the past few years, Merry Hill has proven to be a great location for our brand. We have developed a strong base of loyal customers and established ourselves as a well-known brand across the West Midlands. We are excited to welcome our customers to our enhanced store experience, introducing them to our even larger and improved range of products from the world’s leading footwear and clothing brands.
This trio of sportswear offerings follows the recent openings of XF Gym and Harvey Norman, leading brands which both made their national debuts at the former Debenhams unit this autumn.
JLL, Time Retail Partners and Font Real Estate represent Merry Hill.
