Hamleys has officially begun its countdown to Christmas with the unveiling of its highly anticipated Christmas window displays at the popular toy store on London’s Regent Street.
Known for its magical displays and festive spirit, this year’s unveiling was a truly unforgettable event for families and Christmas lovers. Crowds flocked to see Hamleys’ Christmas window themes for 2024, which celebrate the magic of three beloved film franchises: Wicked, Harry Potter and Paddington Bear.
When the curtains opened, families were mesmerized by the breathtaking winter wonderland window, created in collaboration with Warner Bros. The window presents enchanting scenes of Christmas in the wizarding world, featuring iconic Hogwarts elements, magical creatures and picturesque snowy landscapes. Designed to mesmerize children and families, this whimsical display invites everyone to discover the magic of the season and the beloved world of Harry Potter.
The flagship store also revealed a charming Paddington-themed Christmas window display, inspired byPaddington in Peruscheduled to launch this month. This nostalgic setup gives families the opportunity to immerse themselves in Paddington’s world, filled with scenes and props from his journey back to Peru. The exhibit is perfect for families and tourists who want to take festive photos during their visit.
Finally, the Wicked the window brings the world of Oz to life on Regent Street with a window dedicated to the long-awaited Villain: Part One film, scheduled for release on 27th November.
The unveiling of Hamleys Christmas Window marks the start of Christmas, with a spectacular event including performances from a brass band to set the mood with classic Christmas carols. Vocalist Joe Palmer led the singing, along with performances from incredible talent, such as Red, Red, Red, to get the whole crowd into the holiday spirit. Of course, no Hamleys event would be complete without the appearance of the iconic Hamley Bear and his famous troupe of mischievous elves, as well as a host of beloved characters, who were on hand to spread joy and cheer. laugh.
In true Hamleys style, snow fell gently from above, thanks to the magical snow machine on the store’s roof, creating a winter wonderland right in the heart of London. Guests were delighted by the festive atmosphere as they saw the store’s iconic Christmas windows come to life with dazzling displays of festive magic.
Brand new for this year, Hamleys has teamed up with iconic candy brand HARIBO to help shoppers find their happy Christmas this festive season. During the Christmas window display, HARIBO Goldbear and Hamley’s Christmas elves gave away 2,000 mini bags of candy to the public and posed for selfies with delighted families.
Hamleys Christmas windows are a must-have for anyone who wants to experience the true joy and magic of Christmas. Families, friends and visitors of all ages are invited to visit the iconic Regent Street store to view the windows in the run-up to Christmas, join in the fun and immerse themselves in the festive excitement that only Hamleys can offer .
Beyond the window displays, Hamleys has expanded its festive in-store experience with interactive events, including meet-and-greets with Santa, workshops and themed shops for visitors looking for some festive magic. This layout reflects Hamleys’ long tradition of imaginative Christmas window displays, which continue to attract Christmas shoppers and families throughout November and December.
Image credit: Getty.
