- Frasers Group has opened the doors to its latest FRASERS store in Fremlin Walk Shopping Centre, Maidstone.
- Spread over two floors, the new FRASERS concept store has a total area of 70,000 square feet and includes Sports Direct, Sofa.comUSC, Evans Cycles, GAME and Jack Wills.
- Creating more than 40 new jobs, this store highlights Frasers Group’s commitment to supporting and investing in regional communities.
Frasers Group plc has opened the doors to its latest FRASERS store in Maidstone, located in the popular Fremlin Walk shopping centre. Including Sports Direct, Sofa.comUSC, Evans Cycles, GAME and Jack Wills, this expansive 70,000m² space sets a new standard in retail, offering consumers a curated mix of leading premium, lifestyle and sports brands.
Lauren Barrie, Luxury and Premium Group Manager at Frasers Group, said: “We are proud to open the doors to our latest FRASERS concept store in Maidstone. We continue to reinvent retail by providing regional communities with access to some of the best premium brands on the market and creating engaging retail spaces to meet, shop and explore.
Located in the heart of Maidstone, the new generation store features ready-to-wear collections from a comprehensive mix of premium and lifestyle brands for men, women and children, such as Lauren by Ralph Lauren, Barbour International, BOSS, Tommy Hilfiger. , New Balance and UGG. Designed to impress, the FRASERS Maidstone Accessories Room is a must-visit destination offering a sought-after range of products from renowned brands such as Marc Jacobs, Coach and Tory Burch. Offering a selection of accessories that are both fashion-forward and timeless, this section provides an engaging and elevated shopping experience for consumers.
FRASERS Maidstone presents its sophisticated homewares department, FRASERS House, powered by Sofa.com. This space enriches the store with an impressive range of specialist and leading homeware brands, highlighting FRASERS’ aim to bring a wide selection of brands and products to the shopping centre. On the same floor, consumers can experience the stylish and captivating Beauty Edit, featuring an ever-changing roster of emerging and established beauty brands. Consumers can purchase skincare, makeup, fragrances, beauty tools and accessories from Estée Lauder, Clarins and Clinique, as well as fragrances from Creed, DIOR and Tom Ford.
Sports Direct has opened its latest retail destination within FRASERS Maidstone. Spanning 35,000 square feet, this store is home to some of the world’s best sports brands. Sports Direct Maidstone offers an engaging retail experience for sports enthusiasts and newcomers, offering clothing for men, women and children across a variety of sporting categories. Sports Direct’s recently launched and innovative outdoor and running concepts are featured in this store, offering a wide selection of products and brands including The North Face and Columbia. These dedicated areas guide consumers in finding products suited to their running goals or outdoor activities.
Consumers can visit the new FRASERS store at 44 Fremlin Walk Shopping Centre, Earl Street, Maidstone.