Japanese households are being forced to squeeze budgets ever tighter as prices of food and other essentials continue to rise. | REUTERS

As prices continue to rise, Japan’s frugal households get even thriftier


These days, Yuki Wada is inundated with media requests seeking advice on how to save money — from tips on hunting for cheaper groceries and reducing food waste to effective ways of cutting down on electricity fees during Japan’s notoriously hot and humid summer.

“I’m no expert on the economy, but people have already been wringing out a dry rag trying to mitigate unnecessary expenses during a prolonged period of economic stagnation,” says Wada, a setsuyaku, or savings, advisor.

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