Signage outside a McDonald's restaurant in Tokyo says it is only offering small size french fries. | BLOOMBERG

Japan’s ‘potato war’: Competitors look to strike amid McDonald’s french fry woes

PICTURE GALLERY (CLICK TO ENLARGE).


The current rationing of french fries by McDonalds in Japan due to a disruption of potato imports is spurring competitors to seize a bigger share of the market, activating what social networks users have called “a potato war.” The operator of McDonalds dining establishments in Japan has said it will only offer smaller sized portions of its french fries for about a month from Jan. 9 at all of its roughly 2,900 shops nationwide. It is the 2nd time in two months that the business has restricted sales of fries.Flooding near a Vancouver port and an around the world logistics disturbance set off by the coronavirus pandemic postponed potato imports from North America, leading the company to suspend sales of medium and large parts of fries for a week in December.The dining establishment chain said the continued hold-up of imports due to bad weather condition had forced it to re-impose a restriction on sales. The company likewise momentarily gotten rid of hash browns from the menu at some locations.The move rattled lots of customers in Japan, with the term “poteto nanmin” (potato refugees) going viral on social media.” I felt so sad about the rationing because I like fries,” stated a 30-year-old male who just recently bought a little part at a McDonalds store in the Ginza shopping district of Tokyo. “I hope theyll repair the supply issue quickly.” Some competitors are taking advantage of the situation.Hamburger chain Freshness Burger, operated by Colowide Co., started a project on Jan. 14, increasing its french fry portions by 25% through Feb. 27.
Signs outside a McDonalds restaurant in Tokyo says it is only offering little size french fries.|BLOOMBERG
The business stated it is not facing a supply shortage as it sources its potatoes from Hokkaido.” We are launching this project to conserve potato refugees,” Freshness Burger stated on its website. “We want to satisfy their potato requires.” Convenience store Ministop started providing “container potato” french fries that are triple the size of its regular portions on Jan. 14. Ministop stated the new product was motivated by better-than-expected sales when it increased french fry portions by 50% around the New Years holidays. McDonalds did not use medium and big parts of french fries during part of the vacation period.The increased competitors has actually led many individuals to tweet about “a potato war,” with one post stating, “Its a welcome war for fans of french fries.” Tatsunori Taniai, 33, who checked out a McDonalds shop in Tokyo just recently, said he is a loyal fan of its fries. “There are times I simply need that processed food taste. So I dont believe Ill change to other companies products right away,” he said. “But if the potato shortage continues, there is no guarantee.”

” The operator of McDonalds dining establishments in Japan has stated it will only offer smaller sized portions of its french fries for about a month from Jan. 9 at all of its roughly 2,900 stores nationwide. It is the second time in two months that the company has restricted sales of fries.Flooding near a Vancouver port and a worldwide logistics disruption set off by the coronavirus pandemic postponed potato imports from North America, leading the company to suspend sales of medium and large parts of french fries for a week in December.The restaurant chain stated the continued hold-up of imports due to bad weather condition had actually forced it to re-impose a constraint on sales. The company said it is not dealing with a supply scarcity as it sources its potatoes from Hokkaido.” We are introducing this project to conserve potato refugees,” Freshness Burger said on its website. McDonalds did not provide medium and big parts of fries throughout part of the holiday period.The increased competition has led lots of people to tweet about “a potato war,” with one post saying, “Its a welcome war for enthusiasts of french fries.

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