SRX hires Don Hawk as CEO to grow made-for-TV motorsports property

[ad_1] They dreamed of recreating the old International Race of Champions series, an idea backed by both Sandy Montag, CEO of the Montag Group, and Bruin Capital CEO George Pyne.Much of SRXs first-season success focused around the concept this was just telecasted racing for fun. By the 6th and final race, then-NASCAR champ Chase Elliott beat his 65-year-old daddy the night prior to a Cup race and Stewart was crowned the very first series champ on a Saturday night at sold-old Nashville Fairgrounds in Tennessee.For an effective second season, SRX will require some rules and turned to Hawk to produce the show going forward. A local ringer was welcomed into the field each race as SRX tried to promote small-time talents.SRX prospered in highlighting motorists from lesser recognized racing series: Doug Coby, a local racer who won the inaugural race, made a Truck Series start at Bristol and ended up 12th in his first NASCAR national series race.Additionally, nationally unidentified Ernie Francis Jr. of the Trans Am Series had his story told by CBS to a bored summer season audience and is now set to drive in Indy Lights, one series below IndyCar.

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” SRX was developed by Stewart and Evernham, both NASCAR Hall of Famers, as a contemporary series that pitted all-star motorists against one another in Evernahams equally-prepared vehicles. They dreamed of recreating the old International Race of Champions series, a concept backed by both Sandy Montag, CEO of the Montag Group, and Bruin Capital CEO George Pyne.Much of SRXs first-season success centered around the idea this was just televised racing for enjoyable. By the final and sixth race, then-NASCAR champ Chase Elliott beat his 65-year-old father the night before a Cup race and Stewart was crowned the first series champ on a Saturday night at sold-old Nashville Fairgrounds in Tennessee.For a successful second season, SRX will need some rules and turned to Hawk to produce the program going forward. A local ringer was invited into the field each race as SRX tried to promote small-time talents.SRX was successful in highlighting motorists from lesser known racing series: Doug Coby, a local racer who won the inaugural race, made a Truck Series begin at Bristol and ended up 12th in his very first NASCAR nationwide series race.Additionally, nationally unknown Ernie Francis Jr. of the Trans Am Series had his story told by CBS to a bored summertime audience and is now set to drive in Indy Lights, one series below IndyCar.

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